Journey of Innovation | Retail Experience Design
Wiki Wall | Included Fun Facts etched in type, and 60+ images guests could scan to auto-launch a short video.
AT&T
Before there was Silicon Valley, there was AT&T / Bell Labs in New Jersey â home of 140 years of invention that has shaped the way we live today.
The Journey of Innovation was an immersive experience at AT&T's retail flagship on Michigan Avenue in Chicago. It included more than 90 videos, 125 fun facts, 5 floor-to-ceiling columns with touch-screen infographics, and 2 artifact tables featuring early telecommunication equipment.
Content celebrated AT&Tâs rich history, including 8 Nobel Prizes and an average of more than 4 patents per day at AT&T innovation centers around the world.
The activation was so well received by AT&T executives and guests, a series of take-downs were created to travel to different parts of the country. The work was awarded multiple golds in experience design and brand communication.
Agency: Twenty Four 7
suzie: creative direction, research support, content development, scripting, storyboard, copywriting, partner management, video direction and production
Artifact Display Case | Watson's notebook and a replica of the telephone patent, considered the most valuable patent ever.
Feature Wall | The first words spoken over the telephone by Alexander Graham Bell, founder of AT&T.
Interactive Column | Combine personal interests to discover possible STEM careers.
Interactive Column | Take the pledge to not text and drive.