:30 TV PSA
CAMPAIGN FOR FEMALE EDUCATION / CAMFED
Former First Lady Michelle Obama, Prince Harry and Meghan, and Nobel Prize winner Malala Yousafzai have helped spotlight the importance of girls' education to provide social justice, break the cycle of poverty and create lasting change.
One organization has been on the ground in Africa for 30 years – with an infrastructure in place to make an immediate impact. The Campaign for Female Education, or Camfed, has supported more than 4.8 million children to go to school in Ghana, Tanzania, Malawi, Zambia and Zimbabwe.
I am honored to work with leaders in the U.S. and U.K. who run this incredible NGO. Projects have ranged from brand positioning, to name and logo identity, radio and TV PSAs, annual appeals, posters and event materials.
Various design partners
suzie: creative direction, brand positioning, campaign concepts, copywriting, scripting, radio production
Annual Appeal – Brochure Excerpt
Logo Identity Refresh
Poster Series