Digital Display | Rich Media | CLICK BELOW TO PLAY VIDEO
Digital Display | RICH MEDIA AD
Outdoor | REFLECTIVE COPPER BUS WRAP sparkled in the lights on the Vegas strip
Outdoor | DIGITAL VIDEO WALL WRAP in Las Vegas
ABSOLUT ELYX
Vodka cran, vodka soda, vodka tonic – vodka is made to be mixed. Until the introduction of Absolut Elyx – a single estate luxury vodka, copper distilled with a rich finish to be enjoyed neat, or on the rock (singular). This high-end pour is available only in exclusive restaurants and bars with VIP service.
The assignment was to create some positioning for Absolut Elyx and raise awareness with digital advertising on Condé Nast websites. Bus wraps with reflective copper and digital billboards bounced light across the Vegas strip at night during the annual CES (Computer & Electronics Show). Work pushed to findelyx.com. The campaign won multiple golds in the Northwest Addy Awards.
Agency: Twenty Four 7
suzie: creative concepts, copywriting, scripting, video direction and production.
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