FOX’S SEATTLE

Formerly Fox’s Gem Shop, Fox's Seattle is a family-owned jewelery store serving Seattle since 1912. Urban redevelopment necessitated a move from their long-standing location to a new space at the Fairmont Olympic Hotel. They took the opportunity to update the brand and unveil a new name, logo and positioning to appeal to both existing clients and a younger tech-savvy audience.

Photography celebrates stunning designer pieces on natural backdrops like wood, slate and stone. A new website enabled online orders while print, outdoor and digital radio helped raise awareness and invite discovery at the new location.

Team: VOCAL DESIGN, Joe Holdsworth, Octopotomus

suzie: creative direction, competitive audit, positioning framework, naming exploration, conceptual direction, copywriting, media partnership, radio script and production