FRIENDS
25th ANNIVERSARY

To celebrate the 25th Anniversary of Friends, AT&T flagship stores in Dallas, Chicago and San Francisco were transformed to give fans VIP access to sets, costumes, interactive games and never-before-seen content from the iconic series. In partnership with Warner Bros. Television, immersive experiences, pop-up events, PR stunts, live performances and even a World Record – were all part of the programming to thank fans around the globe for their fandom.

Immersive activations promoted the new home for streaming Friends – exclusively on HBO Max. Then, in May of 2021, the long-awaited Friends Reunion broke single day streaming records when the cast returned to reminisce.

The work earned 9 Clio Entertainment awards, including Clio Grand, and Communication Arts.

Agency: Twenty Four 7

suzie: sr. creative director – storytelling + content, creative concepts, interactive scene development and storyboard (UX), video direction, script development, copywriting, A/V production oversight