Custom Sigil Banners and a 5-minute trailer conformed to dozens of screen configurations.
3D animated Sigil banners as digital wallpaper.
A live Fashion Show in Chicago with five designers who created three looks each for the runway. Bespoke styles were inspired by the show.
GAME OF THRONES /
THE FINAL SEASON
In the run up to the final season of Game of Thrones, we created immersive experiences to give fans VIP access to props, costumes and behind-the-scenes content at AT&T flagship stores in Chicago and San Francisco.
Fans lined up around the block for a chance to sit in the iron throne or take a turn with AR and VR experiences to battle White Walkers. Special events included a fashion show with original designs inspired by the series, a feast fit for rulers of Westeros, and guest appearances by Isaac Hempstead Wright (Bran Stark) and costume designer, Michele Clapton.
Interactive experiences let guests vote for their favorite characters, predict who would win the Throne, and customize a “Binge Calculator” to schedule viewing time for all episodes prior to the new season.
Fans loved the activations, many coming in costume for photos on the Throne. The AT&T Flagship experiences were ranked among the top brand collaborations by Adweek.
Agency: Twenty Four 7
suzie: creative director - storytelling + content, conceptual collaboration, copywriting, scripting, video direction and production
GOT fan and Fashion Show host, Olympic figure skater Johnny Weir
