MALIBU 

In a highly saturated market, Malibu was looking to launch its first ready-made cocktail in a can. With a small budget and a big focus on reaching the Spring Break crowd, we created an online game, powered by Instagram – in search of the Official State of Summer.

The 21+ crowd was encouraged to take pictures of summer in their state and tag them #malibucans #yourstate for a chance to win weekly prizes like surfboards, skateboards, beach bikes and more.

Spring Break events in Panama City and Lake Havasu included drink samples and swag. Mailbu saw a 2000% increase in Instagram followers with thousands of posts. This was the first ever online game powered by Instagram (long before they were bought by Facebook). The work was recognized in multiple award shows.

See more social media marketing.

Agency: Twenty Four 7

suzie: creative concepts, copywriting, social posts and community management, video script and production