NORDSTROM X NIKE

For the 30 year anniversary of Nike Air, we were asked to concept ideas for a Nike shop-in-shop at key Nordstrom locations in the U.S. and Canada.

Creative concepts filled the walls – looking to celebrate “air” both inside and outside the store. A custom, fan-powered mobile drifted in a corner window at the Nordstrom flagship in Seattle. Clear, inflatable orbs were placed in trees, between cars and in windows to attract passersby. Inside the store, acrylic orbs showcased the latest Nike Air styles with clear, inflatable seating to try on shoes.

Agency: Twenty Four 7

suzie: creative team concepting, manifesto, copywriting